Visibility + platform growth for self-published authors who are tired of writing books that no one ever finds.
You don't need more book marketing tactics that fall flat. You need author marketing that build trusts, expands your platform, and gets your book into the hands of readers and opportunities it was meant for.
Clarity. Visibility. Momentum
AUTHOR MARKETING THAT ACTUALLY WORKS. AUTHOR MARKETING THAT ACTUALLY WORKS. AUTHOR MARKETING THAT ACTUALLY WORKS. AUTHOR MARKETING THAT ACTUALLY WORKS. AUTHOR MARKETING THAT ACTUALLY WORKS. AUTHOR MARKETING THAT ACTUALLY WORKS.
Book Launch Starter GPT
Launching a Book?
Start Smarter.
If you’re not sure what you’ve missed (or where to begin), this free AI tool will help you uncover the most important first steps in your book launch — fast.
- Get unstuck and gain clarity
- Identify overlooked launch steps
- Start with a simple, personalized checklist
Working with Lynn McGinnis has created significant value for my writing endeavors. As a serial entrepreneur, I have learned that one of the critical elements for success is surrounding yourself with experts and implementing their advice. Lynn’s work and advice have helped my current novel win 7 Awards, and become a #1 bestseller. She is easy to work with and brings great value. I highly recommend her service.
michael gorton, best-selling author, serial entrepreneur & visionary
Here's how I can help you grow as an author:
1
cLARIFY YOUR AUTHOR gOALS + iDENTITY
Success doesn’t look the same for every writer. Whether you want more readers, a sustainable career, new clients, or speaking opportunities, we’ll define what success looks like for you. When you’re clear on your goals and identity, your marketing becomes focused, powerful, and much less overwhelming.
2
BUILD A TAILORED VISIBILITY PLAN
Forget one-size-fits-all book marketing formulas. I’ll design a visibility strategy that actually fits your goals, your genre, and your lifestyle. You’ll know exactly where to put your energy so you can grow your platform without burning out or wasting time on tactics that don’t work.
3
GROW YOUR REACH + OPPORTUNITIES
With your plan in place, we’ll focus on building readership, increasing your visibility, and opening doors that your book was always meant to unlock. This is where you start seeing real momentum: more sales, more readers, and new opportunities that align with your bigger vision
Summary About Me
author marketing, not book marketing
Readers don’t buy books because of flashy promotions. They buy when they feel connected to and trust the author. That’s why I focus on author marketing — helping you build relationships, visibility, and trust that last longer than a single launch.
25+ Years of Marketing Experience, 9+ in Self-Publishing
With decades of experience across industries — and nearly a decade devoted to self-publishing — I bring strategy, clarity, and a calm, supportive approach. My job is to take the overwhelm out of visibility so you can focus on writing while building the career and opportunities your books deserve.
author platform amplifier - private coaching
This 12-week program is designed to help you polish, build, and grow your platform with a visibility plan tailored to your unique goals. Each week we’ll meet 1:1, work through targeted strategies, and cut what’s no longer serving you so you can focus on what matters. By the end, you’ll walk away with clarity, confidence, and a marketing plan that actually works for you.
non-fiction nerds consulting
If you’re a non-fiction author gearing up for a launch, this service gives you the strategy and direction you need to maximize your book’s impact. Together we’ll create a custom launch plan your team can implement — including editorial reviews, email list building, social media, and more. You’ll get the guidance, oversight, and marketing clarity to make your launch successful without the stress of doing it all yourself.
done-for-you marketing
For authors who don’t have the time, skills, or desire to manage their own marketing, I provide full-service support. From social media management and podcast pitching to content strategy and email marketing, I step in as your marketing partner so you can focus on writing and speaking. With a limited number of spots and a six-month minimum, this option is for authors ready to scale their visibility with hands-on implementation.
If you want competent author marketing advice and training delivered in one-on-one “no embarrassment zone” sessions, contact Lynn today. You’ll be glad you did.
Michele DiFillipo, Owner, 1106 Design
Helping self-published authors gain visibility—without the marketing overwhelm.
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